Charleston, SC


2015 Event Directors College East

The Portland Marathon’s Serious Workshop for Event Directors & Committee Members of Running & Walking Events of All Sizes

March 25 – 27, 2015 (optional events March 24-28)
in conjunction with the 2015 Cooper River Bridge Run

In beautiful Charleston, S.C.

Individuals: $450 (online through 3/18) or $500 at the door | Exhibitors (Price Varies)
Limited number of attendee spots remain!



This workshop, which began in 1990, is a “must attend” eventbest-choiceEDC for those who work with events, large and small. With a smaller “round-table” discussion format, your questions and opinions are valued just as much as those of the expert panel.

The program topics, and networking opportunities will be outstanding. No secrets will be withheld, and no stone will be left unturned! Our first day will be devoted to current issues, volunteers, charities, branding, economic impact, impacting policies, competitors and predators, as well as contingency and emergency issues.EDCCharleston

Our second day’s morning format will cover the topic of event management and organization. The afternoon technology session will cover a variety of key issues such as new ideas, social networking, etc.

Our faculty of experienced event directors and experts guarantees a conference that’s the best event-related and hands-on exchange in the industry. It’s a conference you will not want to miss! Please note: to ensure the most successful and instructional event, we are limiting enrollment to 75 attendees – so sign up now!

“Thank-you for putting on such a great event in Charleston. I look forward to putting the knowledge gained here to use.” – Bob (Charleston EDC 2013 participant)

7 Reasons why you can’t miss this invaluable workshop:
It’s 100% focused on the hands-on/tactical elements of event directing regardless of event size or “age.”
2. It’s led by top-quality faculty with road-tested experience in event management, sponsorships, event promotion, PR and more.
3. It’s the best assemblage of industry representatives in the world
4. Panelist of Event Directors who are willing to openly share and learn
5. A place to learn the nuts and bolts of event management and the secrets that only experience can teach.
6. A presentation format where participants can ask questions and join in the dialogue.
7. Networking and social events

Exhibitors & Sponsors

Exhibitors: Limited spaces available while they last. Contact Mamie ( for questions. Register Here

Sponsors: Limited sponsorships available. Contact Mamie for sponsorship opportunities and pricing (

2014 Panelists & Speakers

Les Smith, Event Director, Portland Marathon; CEO, Next Events Production
Julian Smith, Event Director, Cooper River Bridge Run
Mamie Wheeler, Assistant Event Director & Medical Director, Portland Marathon; CEO, Next Events Production
Rick Nealis, Event Director, Marine Corps Marathon
Wally Kastner, Security Director, Portland Marathon
Brian Crawford, Former Administrative Director of the New York Road Runners Club and current NYRRC Board Member
Scott Keenan, Former Event Director, Grandma’s Marathon, Duluth, MN
Beth Salinger, Event Director, Hospital Hill Run; Board of Directors, Running USA
Allan Steinfeld, Past Event Director, New York City Marathon; CEO, New York Road Runners Club
Bart Yasso, CRO (Chief Running Officer), Runners World


Book your hotel now as rooms are filling up quickly.

(updated schedule will be provided prior to the event)

Tuesday, March 24LeslieJordanLogo
Light appetizers and drinks from 6 – 8 p.m. If you make it to Charleston in time, please come meet and mingle with other attendees at this kick-off party sponsored by Leslie Jordan. Location TBA

Wednesday, March 25LeslieJordanLogo
College Check-in | 8 a.m.
Mt. Pleasant Waterfront Park, Convention & Visitor Bureau
99 Harry Hallman Jr. Blvd., Mt. Pleasant, SC 29464
Continental Breakfast sponsored by Leslie Jordan

Session One | 9 – 10:15 a.m.
 New issues, industry trends, trading vital information, competitors, predators, new events and more

Session One Continued | 10:30 – 11:45 a.m.
 Politics, cost recovery, emergencies, contingencies and more


Session Two | 1:30 – 2:30 p.m.
 How Small Events are like Large Events and How Best to Make Them Better and Bigger with Quality

Session Three | 2:45 – 4 p.m.
 Charities, volunteers and announcements for the evening

Evening VIP Reception | 6-8 p.m. (Guest tickets available for purchase)

Thursday, March 26LeslieJordanLogo
Continuing Check-in at the Charleston Visitors Center
8 a.m. Continental Breakfast sponsored by Leslie Jordan

Session One | 8:30 – 10:15 a.m.
 Event Management and Organization

Session Two | 10:30 – 11:45 a.m. All About Sponsorship

| Noon

Session Three | 1:30 – 2:45 p.m.
 Event Technology I – Innovations and Ideas

Sessions Four | 3 – 4 p.m.
 Event Technology II – Applications and Practicalities
Improve an Event, the fun stuff

Evening Cocktail Hour | 7 – 8 p.m.

Dinner at the Harbor Club | 8 – 9 p.m.
(Guest tickets available for purchase)

You won’t want to miss this evening as we will be presenting
our Event Director of the Year award brought to you by Marathon Foto

Friday, March 27
College topics will continue in the morning and then everyone will go over to the Friday Press Luncheon and Friday Evening Taste Of The Bridge Run!

Saturday, March 28
Cooper River Bridge Run
 VIP Breakfast, 7 – 11 a.m.
VIP all access to Start/Finish Area




"Best Race in October" - Runner's World