Sponsorship
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Portland Marathon
Going The Distance
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DIRECTORS' CONFERENCE
PORTLAND MARATHON EVENT DIRECTORS' COLLEGE 2006
It's all in Portland... and you're invited!
Don't miss the 17th Annual Event Directors' College in Portland, Oregon, Sept 28 through the 30th. It is held in conjunction with the Portland Marathon. It will be a fun, interactive and educational experience. It is primarily a 'tactical' hands on workshop where the details on 'how to' put on an event are reviewed and discussed.
Here is a sampling of what we plan:
- Top quality guest presenters, with expertise in sponsorship, event management, event directing, administration, marketing, public relations, to name just a few.
- Some of the best assemblage of industry representatives in the world including: Jeff Galloway, Joe Henderson, Wally Kastner, Scott Keenan, Ed Froehlich, Julian Smith, Phil Lockwood, Bart Yasso and many others.
- A make-up of Event Directors from small to large events, willing to openly share and learn.
- College handout - 700+ page Event Director's IdeaBook on CD Rom, in addition to other presentation materials.
- Networking, social events and participation in many of the scheduled Portland Marathon events as a spectator, VIP, volunteer or participant.
- All kinds of other 'special goodies'
Our workshop for 2006 is a 'must attend' event. The program, topics, and networking opportunities will be outstanding. No secrets will be withheld, and no stone will be left unturned!
This year we will again have a three day conference. We will start on Thursday, and devote part of that day to sponsorship, marketing and media issues.
Friday's format will be our traditional and popular sessions in the a.m. covering the topics of event management/organization. The afternoon will feature our technology session, which will cover a variety of current key issues, including vital information for events on intelluctual property rights, i.e. domain names, trademarks and copyrights-subjects too often overlooked by event directors as well as the latest in website technology, registration and using technology for developing and growing an event.
On Saturday we'll look at those critical subjects of current interest in our industry (see Saturday's schedule inside), including the new developments and trends our experts believe are now in vogue.
Presented in panel format, our faculty of experienced event directors and experts makes our conference one of the best information and idea exchanges in the industry. This is not a 'big picture' conference. This is a get together where the critical details and finer points of the art of event directing are covered. Review the list of subjects we'll be covering as well as the conference schedule on the following pages and we're sure you'll conclude it's a conference you can't afford to miss! This year, to ensure the most successful and instructional event, we are again limiting enrollment to 100 attendees-so we encourage you to sign up early!
Downloadable brochure
Downloadable registration form
We've Got it Covered:
Economic Impact of Your Event
- Its importance and use
- How to conduct a survey and value factors
- Who should do the survey
- Impact on sponsors and your city
- What is realistic
Sub-Contracting
- What should be sub-contracted? e.g. merchandise, photography, internet services, finish line results
- How to sub-contract
- Fulfillment
- Ties to the Internet
- Never miss a selling opportunity
Charities, Online Fundraising and Involvement by More Charities
- The tie to the Internet
- The tie to your event
- As part of the Event's impact
- As a source of volunteers
- New trends
- Tracking charities
Protecting Your Intellectual Property
- Who is ripping you off and taking your information?
- Protecting your website
- Trademarks, servicemarks, copyrights and domain names
- Who is stealing your intellectual property rights and how to get them back
Volunteers
- Recruiting
- Organizing
- Use of the internet
- 'Paying' volunteers-evaluating
- Retaining
- Rewarding
- Halls of Fame
Registration and Administration and who is left to serve you
- The latest in online registration
- Getting chips to participants and their return
- What will replace the chip?
- Selecting an online provider
- Online event tracking and messaging
- Effective use of post-event results
Expos and other Event Spin-offs
- The basics - how to build it and make it grow
- How to improve
- Effective layouts
- The economics
Entertainment On and Off the Course
- How to organize and manage
- On-course, pre and post events
- Costs and benefits
- Day-of-event tips
Security and Contingency Planning
- What are your event's risks
- Working with police and government authorities
- Preparing for emergencies
- Insurance
Kids' Events-All Types
- What is new
- Issues and how to handle the parents
- What do the kids want?
Media, PR, Promotions and Event Publications
- A topic for a breakout session on Saturday a.m. with general comments on the subject in our p.m. session
- Examples
- How to work with your local media and newspapers
- Press releases
- Special Promotions
- Press kits
Merchandise, Expos and other Sales Opportunities
- A topic for a possible breakout session on Saturday a.m. with general comments on the subject in our p.m. session (see notes above)
Medical Issues
- An overview of an event's medical services and procedures
- HIPPA issues
- Aid & medical stations
- Communications
- Slow participant issues
Elite Athletes, Prize Money & Celebrities
- A topic for a breakout session on Saturday a.m. with general comments on the subject in our p.m. session
